Inglés para agencias de marketing
Inglés para pitches, briefs y feedback creativo
Para agencias de marketing, creativas y de diseño de Buenos Aires que presentan a clientes de EE.UU. Guion de pitch, diálogos, respuestas de precio, tácticas de Zoom, emails y pronunciación.
Reserva una clase de pruebaCómo estructurar un pitch de 20 minutos
- 1
Apertura (2 min)
Agradece, presenta al equipo y di cuánto tiempo necesitas. Invita a preguntar durante la presentación.
- 2
Replantear el problema (3 min)
Repite con tus palabras lo que entendiste del brief. Muestra que entiendes el negocio, no solo lo visual.
- 3
Big idea (3 min)
Una frase y una razón por la que funciona para esta audiencia.
- 4
Recorrido del concepto (7 min)
Muestra la idea en uso: redes, web, packaging o local. Uno o dos ejemplos, no diez.
- 5
Pruebas y plan (3 min)
Trabajos parecidos, plazos, equipo y cómo van a medir los resultados.
- 6
Decisión y próximos pasos (2 min)
Pide lo que necesitas y acuerda quién hace qué y para cuándo.
Un pitch completo, diapositiva por diapositiva
Un guion para adaptar. Di una idea por diapositiva y mantén cada frase corta. Completa los corchetes con tus datos.
| Diapositiva | Qué decir |
|---|---|
| 1. Bienvenida | Thanks for having us. I'm [name], creative director at [agency], in Buenos Aires. With me are [name] and [name]. |
| 2. El brief | You asked us to [goal from the brief]. Today we'll show how we'd do it, and where we'd start. |
| 3. Lo que escuchamos | Here is what we heard. Your customers know you, but [audience] doesn't yet. That is the gap. |
| 4. Insight | Here is what we found. [Insight, backed by a source you can name]. |
| 5. El problema real | So the real problem is not [surface problem]. It is [deeper problem]. |
| 6. La big idea | Our idea in one line: [big idea]. |
| 7. Por qué funciona | Here is why it works. It speaks to [audience] in their own words, and it fits what you already own. |
| 8. Concepto: redes | This is how it looks in the feed. One post, one message, one action. |
| 9. Concepto: web y local | And this is how it lives on the website and in the store, so the idea feels the same everywhere. |
| 10. Plan y fases | This is the plan by phase: [phase 1], [phase 2], [phase 3]. Each one has a clear output. |
| 11. Equipo | This is who you work with. The people in this room are the people who do the work. |
| 12. Medición | We'd measure success by [metric from the brief]. We'd agree on the target together, at kickoff. |
| 13. Inversión | Here is the investment for phase one: [amount]. It covers [what is included]. |
| 14. Próximos pasos | To move forward, we need a decision on the direction and the budget range. Then we can start on [date]. |
| 15. Cierre | Thank you. We'd love to hear what you think. What stood out? |
Frases de storytelling y persuasión
Un buen pitch sigue un solo camino: el insight, la tensión, la idea, la prueba. Usa estas frases para avanzar por él.
| Recurso | Qué decir |
|---|---|
| Abrir con el insight | Here is something we noticed: [insight]. Most brands miss it. |
| Nombrar la tensión | Here is the tension: people want [A], but they get [B]. |
| Pasar a la idea | That tension is what our idea solves. |
| Hacer la pregunta clave | So we asked ourselves one question: [question]. |
| Revelar la idea | The idea is [big idea]. Let me show you what it looks like. |
| Hacerlo visual | Picture this: [scene, one sentence]. |
| Dar la prueba | The proof is in [source you can name]: [finding]. |
| Usar un caso | It worked for a similar brand in [sector]: [result you can prove]. |
| Volver al cliente final | What matters here is the customer, not the logo. |
| Cerrar el mensaje | If you remember one thing, remember this: [one line]. |
Cómo presentar tu fundamento
El rationale es el porqué del trabajo. Dilo antes de mostrar lo visual, para que el cliente juzgue primero el razonamiento.
Un rebrand
- We didn't start with a logo. We started with what your brand should stand for.
- The old identity says [X]. Your customers now expect [Y]. This closes that gap.
- We kept [element] because your customers already recognize it.
- Here is what changes, and here is what stays the same.
- The new system works at every size, from an app icon to a billboard.
Un concepto de campaña
- The campaign idea is [one line]. Every piece answers to it.
- We chose these channels because that is where [audience] already spends time.
- The hero piece is [format]. The rest of the pieces support it.
- Each phase has one job: first awareness, then consideration, then action.
- Here is the one thing we want people to do after they see it.
Una idea para redes
- The idea is a series, not a single post. It repeats a format people learn to recognize.
- It works because it's easy to make, easy to share and easy to recognize.
- Here is the first month: [number] posts a week, [number] formats.
- We'd start small, test two versions and keep the one that works.
- Community management is part of the plan, so replies feel like the brand.
Un plan de medios
- We split the budget in three parts: reach, engagement and conversion.
- We'd start on [channel], because it's closest to your goal.
- Every two weeks we review the results and move budget to what works.
- Here is what we'd measure: [metric], [metric], [metric].
- The plan is a starting point. We adjust it with real data after week [X].
Precio, alcance y preguntas difíciles
No inventes un número en la reunión. Une el precio al alcance y ofrece opciones. Mantén la calma y la curiosidad cuando presionen.
Presentar precio y alcance
- We priced this in three parts: strategy, creative and production.
- Here are two options. Option A covers [scope]. Option B adds [extra].
- The fee covers [deliverables], [number] rounds of revisions and [number] meetings.
- This does not include [out of scope]. We can quote it separately.
- If the scope changes, we'll send a change order before we start the extra work.
- Payment terms: [terms]. We can talk about a schedule that suits you.
"¿Pueden hacerlo más barato?"
- I understand budget matters. Can I ask what number you have in mind?
- We can lower the price if we lower the scope. Here is what we would remove.
- We'd rather not cut the work and keep the price. That helps no one.
- Let's look at a smaller first phase, and expand once we see results.
- Our price reflects [senior team, process, what is included]. Here is what you'd lose with a cheaper option.
"¿Y si elegimos a un competidor?"
- That's fair. It's a big decision, and you should compare.
- Whoever you choose, I'd suggest comparing the same scope. Can I help you with that?
- What matters most to you in this decision? Then I can tell you honestly whether we fit.
- If they're the better fit, I hope it goes well. We'd love to stay in touch.
- Is there something in our proposal that concerned you? I'd like to fix it if I can.
"Ya tenemos una agencia."
- That's great. Many of our clients work with an agency for [area] and with us for [area].
- We can start with one project, and you'll see how we work together.
- We can work with your agency. We're used to sharing files and following guidelines.
- What would need to be true for you to consider a second partner?
- If it isn't the right moment, we'd love to stay in touch and be ready when it is.
Una reunión de chemistry, línea por línea
Dana es la directora de marketing del cliente. Lucía es la directora creativa de la agencia. Haz preguntas, escucha y muestra cómo trabajas.
| Quién habla | Frase |
|---|---|
| Dana | Thanks for making time. We liked your pitch, and this is a chance to see how we'd work together. |
| Lucía | Thank you. We're glad to be here. We'd love to hear how your team works today. |
| Dana | We're a small team. I lead marketing, and two people help me with social and events. |
| Lucía | Got it. So the person who reviews our work is you, not a committee? |
| Dana | For most things, yes. For the brand, our CEO has the last word. |
| Lucía | That's helpful to know. Could we present the brand work to both of you? |
| Dana | Sure. How do you usually handle feedback? |
| Lucía | We like one round of consolidated feedback. It saves time for everyone. |
| Dana | That works well for us. We can send a feedback form with each round. |
| Lucía | What is the hardest part of working with an agency, in your experience? |
| Dana | Honestly, when we don't know who is working on our project. |
| Lucía | That won't happen here. You'll have one account lead, and you can reach the team directly. |
| Dana | Good. And what happens if we disagree about something? |
| Lucía | We'd tell you what we think and why, and you decide. If you go another way, we'll make it work. |
| Dana | I appreciate that. What time zone do you work in? |
| Lucía | We're in Buenos Aires, so we overlap with you [X] hours a day. We can adjust for key meetings. |
| Dana | Perfect. Is there anything you'd like to ask us before we decide? |
| Lucía | Just one thing: what would make this a great first three months for you? |
Una revisión creativa con feedback vago
Lucía presenta una primera versión. Dana da feedback vago. Fíjate cómo Lucía hace preguntas en lugar de defender el trabajo.
| Quién habla | Frase |
|---|---|
| Lucía | So that's the first look at the identity. Before I say more, what was your first reaction? |
| Dana | It's nice, but it doesn't feel quite right. Can you make it pop? |
| Lucía | Thanks. When you say pop, do you mean more contrast, a brighter palette or a bolder logo? |
| Dana | I'm not sure. It just needs more energy. |
| Lucía | Let me show you two options. One has a bolder palette. The other has a bigger logo. Which is closer? |
| Dana | The first one. But it feels a bit too young for our customers. |
| Lucía | That helps. So we keep the energy and adjust the tone. Is that right? |
| Dana | Yes. Also, I'll need to show this to our CEO. She may have other thoughts. |
| Lucía | Understood. Could we plan a call with her next week, so we hear her feedback directly? |
| Dana | That would be good. I'd rather not pass it along by email. |
| Lucía | Great. To summarize: we'll keep the bold palette, adjust the tone and share a revised version on Thursday. |
| Dana | That sounds right. Please also try a warmer color for the background. |
| Lucía | We can try it. I'll include it as a variation, so you can compare it with the current one. |
| Dana | Perfect. Thanks, this was very useful. |
| Dicen | Tú dices |
|---|---|
| "I'll know it when I see it." (lo sabré cuando lo vea) | Could you show me an example of something that has that feeling? |
| "It just feels off." (algo no cierra) | Which part feels off: the layout, the color, the type or the tone? |
| "My boss won't like it." (a mi jefe no le va a gustar) | Let's put the goal on the table. Who needs to feel what when they see this? |
| "Can we see something completely different?" (algo totalmente distinto) | Is it that it's not right, or that it's not finished yet? |
| "Can you make the logo bigger?" (más grande el logo) | Let me repeat what I heard, to make sure I have it right: [summary]. |
| "It doesn't feel premium." (no se siente premium) | On a scale of one to five, how close are we? What would move it up one point? |
| "I don't love it, but I can't say why." (no me encanta, pero no sé por qué) | Would you like to see two more options, or refine this one? |
| "We have feedback from five people." (tenemos feedback de cinco personas) | Could you send consolidated feedback by [day], so we plan the next round? |
Cómo manejar la sala en Zoom
En línea es más difícil leer la sala. Nombra a las personas, haz pausas a propósito y confirma que te ven y te escuchan.
Varios decisores
- Just so I can speak to everyone, could you each tell me your role in this decision?
- [Name], I'd like to hear your view on this. What stood out for you?
- It sounds like we see this differently. Can we agree on the goal first?
- Let me name what I'm hearing: [A] from [name] and [B] from [name].
- Who makes the final call on this?
Silencio
- I'll pause here for questions.
- Take a moment to think. I'm happy to wait.
- Would it help if I showed a concrete example?
- Let me ask this a different way: what would you change first?
- Silence is fine. We can also send you our thoughts in writing.
Interrupciones
- Good question. Let me finish this point, and I'll come back to it.
- Can I finish this thought, and then I'll hear you out?
- I'll park that for a second so we don't lose the thread.
- Sorry, I didn't catch that. Could you say it again?
- Let me pause. [Name], you wanted to add something?
Compartir pantalla
- Can everyone see my screen?
- I'll share my screen in a moment. Please tell me if it's too small.
- Let me stop sharing so we can talk face to face.
- Give me a second, I'll open the right file.
- I'm going to share the deck. Feel free to stop me at any point.
- I'll put the link in the chat, so you can open it on your own screen.
Preguntas y respuestas
- Escucha la pregunta entera. No respondas antes de que terminen.
- Repite o reformula la pregunta. Te da tiempo y confirma que entendiste.
- Responde en una o dos frases. Después frena y pregunta si sirve.
- Si no sabes, dilo y di cuándo lo vas a averiguar.
- Si la pregunta es muy grande, ofrece hablarla después del pitch.
- Agradece la pregunta difícil. Significa que están pensando en la idea.
Frases para el Q&A
- That's a good question. Let me make sure I understand: you're asking about [X], right?
- I don't have that number in front of me. I'll send it by end of day tomorrow.
- Can we take that offline and come back to it after the meeting?
- Short answer: yes. Here is the longer version, if it helps.
- I'm not sure I'd promise that. Here is what I can promise: [X].
- Does that answer your question, or should I go deeper?
Respuestas de ejemplo para adaptar. Completa los corchetes con tus números reales y di solo lo que puedas probar.
Precio
- That depends on scope. Can I ask what budget range you have in mind?
- We work with a fixed fee for this phase: [amount]. It covers [what is included].
- Here are two options, so you can choose the level of investment.
Plazos
- From kickoff to first look: [X] weeks. Then [X] weeks for revisions.
- The timeline depends on how fast we get feedback. Here is the schedule we suggest.
- If we move the date, here is what it affects.
Equipo
- You'll work with [name], our creative director, and [name], your account lead.
- The people you meet today are the people who do the work.
- We're a team of [X] in Buenos Aires, and we overlap with your hours: [zone].
Resultados
- For a similar client, we grew [metric] by [X] percent in [X] months.
- We measure success against the goal of the brief, so we'd agree on the metric first.
- I can't promise a number today, but I can show you how we'd track it.
Clientes parecidos
- We've worked with brands in [sector], for example [name, if public].
- Some of our work is under NDA. I can describe the challenge and the result.
- Happy to connect you with a client who can be a reference.
Por qué ustedes
- We understand your market, and we work in your time zone.
- We start from the business problem, not from the visual.
- You get senior people, a clear process and a team that answers fast.
Email de seguimiento y respuestas a un RFP
Envía el seguimiento dentro de un día hábil, mientras la reunión está fresca. Aquí tienes una plantilla.
- Subject: Thank you, and next steps for [project]
- Hi [name],
- Thank you for your time today. We enjoyed learning more about [project] and your goals.
- As a reminder, here is what we discussed: [big idea in one line], [scope], [timeline].
- As promised, I've attached the deck and the answers to your questions on [topic].
- You mentioned [concern]. We think it can be solved this way: [answer].
- As a next step, could you share your decision on [item] by [date]?
- If it helps, we can set up a 30 minute call with your team to go through any questions.
- Thanks again. We'd be excited to work with you.
- Best, [name]
| Situación | Qué decir |
|---|---|
| Agradecer la invitación | Thank you for inviting us to respond to your RFP. |
| Anunciar tus preguntas | We have reviewed the requirements, and we'd like to confirm a few points before we submit. |
| Preguntar por el alcance | Could you clarify the scope of [item], and whether it is included in the budget? |
| Preguntar por el presupuesto | Is there a budget range we should stay within? |
| Preguntar cómo te van a evaluar | Could you share the evaluation criteria and the timeline for the decision? |
| Ofrecer una llamada | We'd be glad to answer any questions in a call before the deadline. |
| Señalar tu formato | Our response follows the format you asked for. Section [X] covers [topic]. |
| Indicar cuánto vale la oferta | Our proposal is valid for [X] days. |
| Cuidar el alcance | This proposal is based on the information in the RFP. If the scope changes, we'll adjust it. |
| Ofrecer referencias | We're happy to provide references on request. |
Spec work y pro bono, con cortesía
Puedes poner un límite sin cerrar la puerta. Di lo que sí puedes hacer, no solo lo que no.
| Situación | Qué decir |
|---|---|
| Rechazar conceptos completos gratis | We don't do full creative work before a paid engagement. We'd be happy to show you how we think. |
| Ofrecer una alternativa paga | Instead of a full concept, we can offer a paid discovery phase. |
| Ofrecer una opción liviana | We can share a short process outline and a few cases so you can see how we work. |
| Preguntar por un pago de pitch | We do participate in paid pitches. Is there a fee for the shortlisted agencies? |
| Ofrecer una vista previa parcial | We'd be glad to present our approach and one first idea, without finished design. |
| Acreditar el fee al proyecto | If we go ahead, we can credit the discovery fee toward the project. |
| Rechazar pro bono con cortesía | We take on one pro bono project a year, and this year's is already assigned. |
| Aceptar pro bono con condiciones | We'd love to support your cause. Here is what we can offer: [scope, hours], with credit and a case study. |
| Ofrecer una tarifa reducida | We can't cover a project of this size for free, but we can offer a reduced fee for a first phase. |
| Decir que no y dejar la puerta abierta | Thank you for thinking of us. It isn't the right fit for us this time, but we'd like to hear about your next project. |
Dar y recibir feedback
El método I like, I wish, What if mantiene el feedback amable y útil. Empieza por lo que funciona, nombra la brecha y sugiere un camino.
| Paso | Qué decir |
|---|---|
| I like: empieza por lo que funciona | I like how simple the layout is. |
| I like: sé específico | I like that the message is clear in three seconds. |
| I wish: nombra la brecha | I wish the headline were a bit shorter. |
| I wish: describe una sensación | I wish the color felt warmer. |
| What if: sugiere una opción | What if we tried a bigger image and less text? |
| What if: propone una prueba | What if we tested two versions with a small group? |
Mantén la curiosidad, no la defensa. Pregunta qué hay detrás del comentario antes de responderlo.
| Evita | Prueba |
|---|---|
| You don't like it? | What would make this work better for you? |
| But this is the correct design. | Here is the thinking behind it. Does the reasoning hold for you? |
| I don't understand your feedback. | Could you give me an example of what you have in mind? |
| We can't change that. | We can explore that. Here is what it would do to the timeline. |
| It's your opinion. | That's a helpful perspective. Let me check it against the goal of the brief. |
Cuando das feedback a un freelance o a un proveedor, nombra el objetivo, después el problema y después una dirección.
| Evita | Prueba |
|---|---|
| I don't like the color. | The color feels a bit cold for a family brand. Could we try something warmer? |
| This is wrong. | This isn't quite working for me yet. Here is why. |
| Make it more modern. | Can we look at cleaner layouts, like the two references I'm sending? |
| Change everything. | The idea is right. The execution needs to feel more premium. |
| I need it for yesterday. | Could we get a revised version by Thursday? |
Parte del objetivo compartido, nombra una sola preocupación y ofrece mostrar. La decisión final es del cliente.
| Cuándo | Qué decir |
|---|---|
| No estás de acuerdo con la dirección | I see it a little differently. Can I show you why? |
| Te preocupa el objetivo | I want to make sure we protect the goal. Can I share a concern? |
| Ves un riesgo en la ejecución | That could work. My worry is how it will read on a small screen. |
| Lo vas a hacer, pero tienes dudas | We can absolutely try it. Let me show you both versions side by side. |
| Recomiendas no hacerlo | I'd recommend against it, and here is the reason. It's your call, and we'll support it. |
| Tienes datos que dicen lo contrario | The data from your last campaign points the other way. Can I walk you through it? |
Frases de cierre, frases y vocabulario
| Cuándo | Qué decir |
|---|---|
| Cierre seguro | That's our idea. We'd love to build it with you. |
| Cierre cálido | We're excited about this, and we hope it shows. |
| Abrir las preguntas | Thank you. What questions can we answer? |
| Mostrar el siguiente paso | If you like the direction, here is how we'd start next week. |
| Pedir una fecha | We can start on [date]. What do you need from us to make that happen? |
| Descubrir dudas | What would you need to see to feel confident choosing us? |
| Fijar un plazo de respuesta | We'll send everything today. When can we hear from you? |
| Terminar la reunión | Thank you for your time and your trust. |
| Situación | Qué decir |
|---|---|
| Abrir un pitch | Thanks for having us. We'll take about 20 minutes, and we'd love to keep it a conversation. |
| Plantear el problema | Here is what we heard in the brief: you need to reach a younger audience without losing your loyal customers. |
| Presentar la big idea | Our big idea is simple: [one sentence]. Everything else builds on it. |
| Recorrer un concepto | Let me walk you through how it looks on Instagram, in the store and on the website. |
| Justificar una decisión creativa | We chose this typeface because it stays legible at small sizes and still feels like your brand. |
| Manejar un "I don't love it" | I hear you. Can you tell me what isn't working for you: the idea, the look or the tone? |
| Manejar feedback vago como "make it pop" | When you say "make it pop", do you mean more contrast, a brighter palette or a bolder headline? |
| Pedir una decisión | To move forward, we need a decision on direction A or B by Friday. |
| Acordar próximos pasos | Here is what happens next: we send the revised deck on Tuesday, and you share consolidated feedback by Friday. |
| Término | Qué significa | En una frase |
|---|---|---|
| brief | Las instrucciones y objetivos que da el cliente | Can you share the brief by Monday? |
| creative brief | Un documento corto que guía el trabajo creativo | We wrote the creative brief together with your team. |
| big idea | La idea central sobre la que se arma una campaña | The big idea is one line you can say out loud. |
| concept | Una dirección creativa propuesta | We are presenting three concepts today. |
| mood board | Un collage de imágenes que marca el estilo | Here is the mood board for the launch. |
| moodboard | La misma palabra, escrita junta. Se usan las dos | I'll send the moodboard before the call. |
| mockup | Una vista previa realista de un diseño en uso | This is a mockup of the packaging. |
| first look | La primera versión que ve el cliente | You'll get a first look on Wednesday. |
| round of revisions | Un ciclo de cambios después del feedback | Two rounds of revisions are included. |
| redline | Un cambio marcado sobre un diseño o documento | We'll send the redlines by end of day. |
| on-brand | Coherente con el estilo y la voz de la marca | This feels on-brand to us. |
| brand voice | La personalidad de la marca cuando habla | Our brand voice is warm and direct. |
| tone of voice | Cómo cambia esa voz según la situación | The tone of voice is more playful on social. |
| deck | Una presentación de diapositivas | I'll send the deck after the meeting. |
| pitch | Una presentación para ganar un proyecto o una cuenta | We have a pitch on Tuesday. |
| RFP | Request for proposal: una convocatoria formal a agencias | We received an RFP from a retail brand. |
| shortlist | Las pocas agencias que siguen en carrera | We made the shortlist. |
| chemistry meeting | Una reunión para ver si los equipos se llevan bien | The next step is a chemistry meeting. |
| win / lose | Ganar o perder un pitch o una cuenta | We won the account. We lost the last pitch. |
| pro bono | Trabajo gratis, en general por una buena causa | We do one pro bono project a year. |
| spec work | Trabajo creativo gratis para ganar un cliente | We don't do spec work without a paid pitch. |
Pronunciación y trampas para hispanohablantes
Seis palabras que aparecen en todo pitch. La transcripción es una guía, no es exacta. Las mayúsculas marcan la parte acentuada.
| Palabra | Se dice como | Nota |
|---|---|---|
| brand | brand | Una sílaba. La a suena entre a y e, como en cat. No digas "brand" con a abierta. La d es suave |
| campaign | kam-PEIN | Acento en la segunda parte. La ai suena como en pain. La g no se pronuncia |
| deliverable | di-LI-ve-ra-bol | Acento en LI. El primer sonido es corto, no de. El final suena bol |
| rationale | ra-sho-NAL | Acento en NAL. La ti suena sh. La primera a es como en cat |
| strategy | STRA-te-yi | Acento en la primera sílaba. Empieza con str, sin e delante. La gy suena yi |
| aesthetic | es-THE-tik | Acento en THE. La th es la de think: lengua entre los dientes |
| Palabra o frase | Se parece a | En realidad significa |
|---|---|---|
| publicity | publicidad | Prensa o exposición. Para publicidad, usa advertising |
| critic | crítica | Una persona que opina en un medio. Para la crítica, usa criticism o feedback |
| argument | argumento | Una discusión. Para tu razonamiento, usa rationale o case |
| sympathetic | simpático | Compasivo. Para simpático, usa friendly o nice |
| assume | asumir (take on) | Suponer. Para asumir una tarea, usa take on o take responsibility for |
| demand | demandar | Exigir. Para demandar, usa sue |
| I am agree | estoy de acuerdo | Se dice: I agree. Agree es un verbo, no un adjetivo |
| do a presentation | hacer una presentación | Se dice: give a presentation |
| actually | actualmente | En realidad. Para actualmente, usa currently o right now |
| eventually | eventualmente | Al final, con el tiempo. Para eventualmente, usa possibly u occasionally |
| agenda | agenda (calendar) | La lista de temas de una reunión. Para la agenda personal, usa calendar o planner |
| assist | asistir (attend) | Ayudar. Para asistir a una reunión, usa attend |
| sensible | sensible | Razonable, práctico. Para sensible, usa sensitive |
| realize | realizar | Darse cuenta. Para realizar, usa do, make o deliver |
| It depends of | depende de | Se dice: It depends on |
| the feedbacks | los feedbacks | Feedback no se cuenta. Se dice: some feedback, a piece of feedback |
| explain me | explícame | Se dice: explain it to me. El verbo pide to antes de la persona |
| informations | informaciones | Information no se cuenta. Se dice: some information |
Preguntas
- ¿Cuánto debería durar un pitch?
- Muchos pitches duran unos 20 minutos, más tiempo para preguntas. Pregunta al cliente de cuánto tiempo dispones y planifica un poco menos.
- ¿Presento en inglés si el cliente habla español?
- Sigue el idioma de la reunión. Si el equipo del cliente está en EE.UU., presenta en inglés y ten a mano un glosario corto de términos clave.
- ¿Cómo respondo "how much does it cost?" al principio de un pitch?
- Pregunta primero por el rango de presupuesto y di que el precio depende del alcance. Ofrece dos opciones en vez de un solo número.
- ¿Qué diferencia hay entre brief y creative brief?
- El brief es lo que te da el cliente. El creative brief es el documento más corto que guía al equipo creativo, y suele escribirse después del primero.
- ¿Qué digo cuando el feedback es vago?
- Pide un ejemplo o una referencia. Ante "make it pop", pregunta si se refieren a contraste, color, tamaño o energía.
- ¿Es de mala educación decirle que no a un cliente?
- No, si das el motivo y una alternativa. Di qué recomiendas y deja que decidan.
- ¿Qué es el spec work?
- Trabajo creativo gratis para ganar un cliente. Muchas agencias lo rechazan o piden un pitch pago.
- ¿Cómo evito que la reunión se vuelva un debate?
- Fija el objetivo al comienzo, junta el feedback en una sola ronda y acuerda quién decide.
- ¿Qué es una reunión de chemistry?
- Una reunión, a menudo después del pitch, donde ambos equipos ven si trabajarían bien juntos. Céntrate en cómo trabajas, no en ideas nuevas.
- ¿Qué digo cuando el cliente pregunta "can you do it cheaper?"
- Pregunta qué número tienen en mente y ofrece un alcance menor o una primera fase. Evita bajar el precio y mantener el trabajo.
- ¿Cómo manejo el silencio en un pitch por Zoom?
- Haz una pausa a propósito y lanza una pregunta directa, como "what stood out for you?". Nombra a una persona si el silencio sigue.
- ¿Qué es el método I like, I wish, What if?
- Una forma de dar feedback: di lo que funciona, nombra lo que cambiarías y sugiere una opción. Mantiene el tono amable y concreto.
- ¿Cuándo envío el email de seguimiento después de un pitch?
- Dentro de un día hábil. Repite la idea en una línea, adjunta la presentación y pide una fecha de decisión.
- ¿Puedo decir que no a un trabajo pro bono?
- Sí. Agradece, di que no es lo indicado esta vez y ofrece algo más chico si quieres ayudar.
- ¿Cómo se pronuncia "rationale"?
- Se dice ra-sho-NAL, con el acento en la última parte. La ti suena como sh.
- ¿Enseñan esto en clases grupales o 1:1?
- Ambas. Puedes practicar tu pitch real, con tu propia presentación, en una clase privada o con tu equipo.
Sigue con
¿Quieres practicar esto con Pili?
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